|  The
uniqueness of Shinawatra products
In the past and still today the motto of the
Shinawatra family is “give priority to and control the quality of
the materials used”.
We constantly upgrade our fabrics and introduce
sophisticated, up-to-date designs while maintaining bargain prices.
This long-standing family policy coupled with creative designing
has ensured that the Shinawatra brand has always been the leader
in the silk textile market.
The following product samples show why the Shinawatra
brand has always been the one of choice in the ever changing field
of silk textile fashion.
The
development of the Shinawatra family silk textile industry
From a local home
industry to a leader in the international market
Chiang Shinawatra, who was head
of the family , started the industry at Sankampaeng in 1911. At that
time many households in Sankampaeng wove silk for their own domestic
use. In those early days, Chiang organised some of
the best weavers to produce sarongs which were sold in the markets
of Chiang Mai and Bangkok and also exported to neighboring Burma.
Chiang married a Sankampaeng girl
and they had twelve children. The family team worked together to improve
quality and design and also to expand its marketing network. At first
they depended on traditional weaving methods, but in 1935 more modern
looms were introduced and dying technology was improved to give more
attractive, fast colors.
Today it can be seen that the Shinawatra
brand keeps fully up-to-date in design and colour with the
very latest international fashion, reflecting the taste of modern
day consumers from around the world.
The pride and joy of our family is Dr.
Taksin Shinawatra who became the Prime Minister of Thailand
in the year 2001. He is the son of Lerdt and Yindee
Shinawatra.
The present generation of Shinawatra children
are continuing to uphold and improve the family tradition so well
that the Shinawatra name, both locally and internationally, is synonymous
in the textile industry for excellence.
The name Shinawatra – which is pronounced Shinawat – was
bestowed by King Rama VI. It is Sanscrit and means…
|
